Strategy of large companies is paralyzed
Due to rapid changes in the market, too rapid, some would say, huge companies are falling into a trap that, it turns out, they set for themselves.
Growth, expansion, processes, procedures, employment of a large number of assistant assistants, and all for a business that will follow growth of 2% – 7% and how stable the market is.
However, as it usually happens, the traditional market falls apart due to artificial or real crises, about that some other time, and digital communication channels never again.
Every day a new one, digital communication experts appear every day and explain how and why these new ones are good and why they target the public that you need. The channel has been around for a month and there are already experts. The channel has not reached 1 million users and there are already experts.
Strategy of large companies is paralyzed because they stick to the plan from last year. Hey, last year?! (then they designed them for this one)
Last year at this time, we did not know that Corona would affect the semiconductor crisis so much that it would paralyze many branches of business. At this time last year, we didn’t know that energy prices would rise so much and that one container from China would cost 15,000 euros instead of 3,000 euros, and there are none, they haven’t returned to China yet. Last year at this time, we did not know that we would have a war in Ukraine, on which depends not the job, but the survival of the next winter in Europe.
Yes, it is a VUCA (Violet, Uncertain, Complex, Ambigous) environment in which we have been working for a certain period of time and we are not aware of it. We wrote about it.
But the plans are not abandoned. Especially in large companies that are difficult to start, and when they are started, it takes a summer day until noon according to the procedures they made themselves.
Realizing that they are late, that “something” is passing under their radar, they take hysterical moves and let themselves down the wave of new digital communications, expecting that they will throw them to the desired beach.
Let’s gooooo Tiktok reels, Instagram reels , Facebook reels , YT kratki klipovi ili ti reels ?!
Do you really think that multi-millionaire companies will make “reels” out of a misunderstood situation?
Have we really gone astray and thought that digital sales will instantly replace traditional sales? That B2B or B2C will switch to digital in one fell swoop?
Based on the reactions of many companies, it can be seen that they themselves do not know where they are hitting. It turns out that “early adopters” or those who are the first to accept any technological innovation never do very well. The patient ones wait for the reactions, so when the mentioned early adopters are “beaten up” then they use their experience as their own.
However, they never neglect tradition, traditional values… Says one great world speaker: “I asked the CEO of the company, what is your greatest treasure?” He answered me, clients! So when was the last time you visited them, I ask? Well, there is one fifteen years old!!” Here, the real answer is how much we take care of clients, who are “our greatest treasure” or “business sense” or come up with the phrase yourself.
